We started DiamondDealz to put certified, lab-grown loose diamonds in the hands of customers without the layers of middlemen that traditionally sit between a stone and the person buying it.
A traditional retail diamond passes through several hands before it reaches you — distributors, regional reps, the showroom, the salaried floor team. Each layer adds its margin and its overhead. The price on the case at a downtown jeweller covers all of that, plus the lease, plus the leather pads, plus the espresso machine in the corner.
We sell loose stones direct, online only. There's no showroom and no sales floor — so there's no showroom and no sales-floor markup baked into the number you see.
Why DiamondDealz
- Direct, no middlemen. We source certified loose stones and ship them directly to you. There are no distributors, no regional reps, and no showroom layered between you and the diamond.
- Certified inventory only. We don't sell uncertified stones. Every diamond on the site ships with its IGI report, verifiable by report number.
- One daily deal. Every day, our system picks one stone from the catalog and discounts it further. When it's gone, it's gone. No fake countdowns.
- 7-day inspection. Take the stone to your own jeweller, your own appraiser, your own loupe. If it's not what we said it was, send it back insured.
- CAD pricing. Every number on the site is in Canadian dollars.
What we don't do
- We don't sell mounted rings or finished jewellery — only loose stones.
- We don't sell uncertified diamonds, ever.
- We don't sell stones below VS1 clarity or Excellent cut.
- We don't run a physical showroom or carry the overhead that comes with one.
A note on lab-grown
Lab-grown diamonds are real diamonds. They have the same chemistry, the same crystal structure, the same hardness, the same brilliance — and the same lab certifications. What's different is that they're produced at a fraction of the cost of mining, which is the entire reason a 1.50 ct D VS1 ships out of our warehouse for the price of a flagship phone.